Building Digital Credentials

A Smarter Approach to Ecosystems

Why Focusing on Ecosystems Doesn’t Work

Too Many Credentials to Tackle: Industries like healthcare or finance have countless credentials—doctors, nurses, CPAs, and more. Trying to develop them all at once is a massive undertaking. It’s resource-intensive, hard to coordinate, and risks spreading us too thin, leading to weak, untrusted credentials.
Constrains Opportunities: Planning an entire ecosystem upfront is like designing every detail of a house before laying the foundation. It locks us into a rigid scope, limiting flexibility and causing us to miss unexpected opportunities that could arise organically.

Build Trust and Quality: Focus on a few high-impact credentials, like a digital CPA certification. By putting all our effort into making them robust and trustworthy, we create a gold standard that people rely on. Trust drives adoption.
Open More Doors: Strong credentials create ripple effects. A well-executed CPA credential could inspire demand in other sectors or lead to tech adaptations we hadn’t planned. This organic growth unlocks opportunities we can’t predict now.

Trusted Location: Documentation must reside in a secure, reputable platform to ensure credibility. For example, the BC Gov’s Digital Trust Toolkit provides a model for transparent, trusted documentation that stakeholders can rely on.
Active Promotion: Documentation isn’t enough—it needs visibility. Actively share and promote it through channels like webinars, industry forums, and social media to build awareness and encourage adoption among users and organizations.

Start with trusted credentials, document them well, and let growth happen naturally.

What do you think? Let’s discuss!